Athena’s Workshop believes that text messages can improve parent engagement and education outcome.
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This article originally appeared in the May 2016 School Business Affairs magazine and is reprinted with permission of the Association of School Business Officials International (ASBO). The text herein does not necessarily represent the views or policies of ASBO International, and use of this imprint does not imply any endorsement or recognition by ASBO International and its officers or affiliates.
Research from the Ad Council and professors at Harvard, Brown, and Columbia Universities used text messages to change attendance behavior.
White paper on how people use texting to address mental health, nudge students about important deadlines and improve homework completion.
Cell phone ownership hits 91%, and more than 35% of American homes are wireless only, meaning they do not have a landline.
Pew Research Center report about teens changing use of the internet and cell phones.
Pew Research Center report on how AP and NWP teachers use the internet and how the internet has had a “major impact” on their teaching.
Student homework completion rates increased more than 40% with regular text messages to parents.
Majority of parents say mobile devices open up opportunities for education.
Education and training email open rates are less than 25% of those sent.